Welcome to ShoSoft
No one had built the platform that event venues actually needed, so we made it ourselves.
We’re helping event operators build better businesses.
At ShoSoft, we’re not just software: we’re a new way of running an event business.
One platform
Every event is an opportunity to earn across ticketing, booth sales, inventory, staffing, and more. ShoSoft brings that all into one platform, purpose-built for event operators.
Streamline operations
We help you streamline operations and maximize revenue. If you’re an established event professional, we’ll help you unlock what’s already there. If you’re a new operator, we’ll offer you a playbook.
Go beyond space rental
With ShoSoft, event operators can go beyond space rental, and start making money from every part of their event.
Who we are
We come with over three decades in the event industry.
Wayne Fernandez
Founder
Lena Tavitian
Growth
David Adler
Advisor
Built by and for event operators
A great foundation but unrealized potential
I began this journey over ten years ago when I took over Magic Box Event Campus in Los Angeles, an event venue with a great foundation but unrealized potential. Early on, I recognized that scaling the business required specialized tools, ones that would allow my team to work more efficiently, while also giving us the systems to turn our venue from simply a space rental into an operation with multiple revenue streams. At the time, there were no softwares built specifically for event venues. So we built our own.
We went from generating hundreds of thousands of dollars a year to the multi-millions.
Through this experience, we learned all the things a venue could do to build a better business: sell tickets and booths, manage internal rental inventory, self-produce events. When I started seeing revenue potential in all these components (rather than in just charging for space rental), Magic Box’s business accelerated.
ShoSoft is the outcome of this experience.
It brings everything we learned about transforming a venue operation into one platform. It’s the tool that enabled us to scale Magic Box, and will also empower other venue operators to do the same. Every feature is built with the goal of helping venues maximize revenue and increase efficiency.
I’m very excited about what we’re building. Join us.
Wayne Fernandez, Founder
Real ShoSoft screen, demo data
Supercharge your event business.
No credit card required
