The ShoSoft Blog
Customer stories
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Featured articleHow Magic Box Event Campus grew from hundreds of thousands to millions in revenue, with a team of three
Thanks to ShoSoft, Magic Box Event Campus transformed from simply a space rental to a revenue operation
Lena Tavitian
Customer storiesGreen Box cut administrative work by 15 hours a month with event venue management software
Lena Tavitian
Venue management
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Venue managementHow to photograph your event venue so it books
A practical shot list and staging guide for venue photos that turn scrollers into tours.
Lena Tavitian
Venue managementHow to write an event venue listing that turns browsers into inquiries
A practical guide to the listing copy on Peerspace, The Knot, and your own site that actually gets clients to reach out.
Lena Tavitian
Venue managementHow to handle alcohol service, permits, and compliance at your event venue
A practical guide to choosing a service model, getting the right permits, and keeping every event legal.
Lena Tavitian
Inside ShoSoft
View all- Real ShoSoft screen, demo dataInside ShoSoft
Introducing ShoSoft, the all-in-one event venue operating system
There was no software built for event venues. So we built our own, and it’s now available for every event venue.
Wayne Fernandez 
Inside ShoSoftWhat I learned in my first year running an event venue
Five lessons that surprised me, from someone who thought they had it figured out before opening the doors.
Wayne Fernandez
Inside ShoSoftWhat I learned from 200 venue operators in two days
Actionable takeaways on revenue, operations, and tech from conversations across the industry
Wayne Fernandez
Recently published
How to choose insurance and manage liability for your event venue
A plain-language guide to the coverage you need, the certificates to collect, and how to move risk off your books.
Venue managementHow to handle event-day problems before they reach the client
An incident-response playbook for the common day-of failures, so your team solves them quietly while the client enjoys the event.
Venue managementHow to turn over your event venue between same-day events
A playbook for fast same-day flips so you can book two events in one day without the second one suffering.
Venue managementHow to build an event run-of-show that keeps event day on track
A practical guide to the minute-by-minute timeline that turns event day from chaos into choreography.
Venue managementHow to raise your event venue rates without losing bookings
When and how to increase your rates, grandfather existing clients, and communicate the change so your calendar stays full.
Venue management
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