Deep dive
Practical guides and stories for venue operators, collected from the ShoSoft blog.
Deep diveHow to stay compliant with noise ordinances at your event venue
A practical guide to noise ordinance compliance for event venues: what the rules cover, how to write it into contracts, and how to handle a complaint on event day.
Lena Tavitian
Latest
Deep diveWhat couples want from a wedding venue in 2026
What today’s couples are actually looking for when they book a wedding venue, and where most operators are falling short.
Wayne Fernandez
Deep diveHow to use minimum spends to boost venue revenue
Minimum spends are one of the most underused revenue tools in venue management. Here’s how to structure and implement them without losing bookings.
Lena Tavitian- Deep dive
How to follow up after a venue tour without being pushy
A practical guide to following up with venue prospects after a tour, timed right, personalized, and effective without being pushy.
Lena Tavitian - Deep dive
How to respond to negative reviews as an event venue
A negative review doesn’t have to cost you bookings. Here’s how to respond in a way that builds trust with future clients.
Lena Tavitian - Deep dive
Google Business Profile optimization for event venues
Most venue operators set up their Google Business Profile once and forget it. Here’s how to make it actually work for your inquiry volume.
Lena Tavitian - Deep dive
How to handle a vendor no-show on event day
A vendor no-show doesn’t have to derail the event. Here’s how to respond fast, keep your client calm, and protect your venue’s reputation.
Lena Tavitian 
Deep diveHow to manage a multi-event day at your venue
Running two events in one day is one of the highest-leverage moves for a venue, if you have a system for it. Here’s how to do it without chaos.
Lena Tavitian- Deep dive
What to look for in venue management software
A practical guide to evaluating venue management software, what features matter, what to skip, and red flags to watch for in demos.
Wayne Fernandez - Deep dive
How to write a venue proposal that clients actually read
Most venue proposals are dense documents that clients skim past. Here’s how to write one that moves people from interested to booked.
Lena Tavitian - Deep dive
How to write a venue cancellation policy that’s fair and firm
A practical guide to writing a venue cancellation policy that protects your revenue without alienating clients, with clear structure that actually holds up.
Lena Tavitian
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